CREATIVITY IS COOKING
CONCEPT
1 Dash – Creativity
1 Tbs – Fun
2 Pinches – Inspiration
…
STRATEGY
2 Cups – Data
1 Lb – Audience
5 Parts – Platforms/Channels
…
EXECUTION
2 Lbs – User Experience
3 Bags – Design/Layout
1/2 Cup – Messaging
…
CREATIVITY IS COOKING
CONCEPT
1 Dash – Creativity
1 Tbs – Fun
2 Pinches – Inspiration
STRATEGY
2 Cups – Data
1 Lb – Audience
5 Parts – Platforms/Channels
EXECUTION
2 Lbs – User Experience
3 Bags – Design/Layout
1/2 Cup – Messaging
As an industry professional with over 30 years of experience in roles as Executive Creative Director, Director of Marketing, Creative Director, Chief Technology Officer, and General Manager for the last 15 years, I’ve worked both in-house and large agency side. I continue to look at new and innovative ways to utilize integrated media and technology in strategies that develop and strengthen brands and products, utilizing both traditional and new to drive winning metrics.
CURRENTLY BAKING
RECIPES FOR SUCCESS
CASE STUDIES
Through the course of my career, I’ve had the privilege of working on some fun and highly successful integrated campaigns and projects. Below are a few of my more interesting case studies.
GALLERY
PORTFOLIO
With over 30 years of experience in the industry, I’ve accumulated a great wealth of work. Here’s a taste of some of the more involved, relevant, and/or interesting pieces from various integrated campaigns.
Coming Up Part 1
Coming Up Part 2
Coming Up Closing
ABC News Promo
Muralist
Spotlight
Stills 1
RBG Kids
Stills 2
Combo Promo 1
Combo Promo 2
Fall Coming Up
Your Turn
Kaplan Proud – Laurel
Kaplan Proud – Nicole
Maps
Halfsies
Outlook good
Claimant
Happy Birthday
After Hours
Knock on The door
Mobile TOPSS
Terminal Products
Cooperative Purchasing
Mobile TOPSS Instructional
Lollapalooza
MLB
Seat Selection
Top 10 Theater Cities
Music Scan
Concert Tips
DESSERTS
RECENT AWARDS/ACCOMPLISHMENTS
Throughout my career, I’ve been honored with different accolades and accomplishments. Here’s some of the more recent items of interest.
Six Telly Awards
Silver Telly Winner in Online: Social Responsibility
Silver Telly Winner in Online: Social Impact
Silver Telly Winner in Online: Education
Silver Telly Winner in Online: Virtual Events & Experiences
Bronze Telly Winner in Online: Charitable
Bronze Telly Winner in Online: Directing
PATENT WITH THE U.S. PATENT OFFICE
Patent Number: 34193357
November 2018
SYSTEMS AND METHODS FOR IMPROVING MARKETING ANALYTICS USING DEEP LEARNING
During my tenure as Creative Director with VividSeats, I came across a problem with email metrics that I’d come across a decade before, and was surprised to see that, despite the advances in technology, no one had come up with a solution. I started looking at possible ways to solve what seemed to be a simple problem and found that it was not as simple as I thought. After testing over the course of a year-and-a-half and working closely with a Patent Attorney, I was able to file and protect my intellectual property and build an SaaS product that gives marketers a unique ability to see never-before accessible metrics in their email campaigns.
PLACES SERVED
EXPERIENCE BY INDUSTRY/COMPANY
I’ve worked on some great projects from both in-house and agency side which I’ve broken down below by industry. Please click on the industry title to view a listing of some of the brands I’ve done work for or with.
VividSeats.com
McDonalds
Gatorade
Budweiser
Country Buffet
Sears
Kraft Foods
Walmart
PlanToys
GBC
Ingersol Rand
Betty Crocker
EthnicGrocer.com
1-800-Flowers
FTD
Iconic Distribution
Kroger
Powderface Cafe
Montgomery Wards
Kmart
TruStar/TruServe
Ace Hardware
V-Tech
Nonni’s
Ferrarapan
Pepsi
Moen Faucets
VividSeats.com
29West
EthnicGrocer.com
Motorola
IBM
Knightsbridge Solutions
BrightSource
VoiceFactor
ResVitale
Tiege-Hanley
Reserveage Organics
CocoaWell
Children’s Memorial
Elmhurst Memorial
Advocate Healthcare
Atherton Endoscopy
Medifast
NaturalCures
Integrated Wellness & Health
Resurrection
OnLife Health
Vaniqua
Astellas
SafSlim
RefuShe
Robert Morris University
Burnham Plan Centennial
Lion’s Clubs of America
BetterPlace
Habitat For Humanity
Taiwanese American Foundation
American Association of Neurosurgeons
Envision Innovation
Illinois Lottery
Prarie Capital
Decorative Plumbing & Hardware Association
Western Red Cedar Lumber Association
Americorp
Corporation for National and Community Service
Advance Illinois
Dillard University
DePaul University
American Optimetrics Association
First Chicago NBD
H&R Block
U.S. Cellular
Zurich North America
State Farm
Midwest Mezzenine
Prarie Capital
Illinois Finance Fund
AIG
Wells Fargo
Tangerine Promtions
Kilgus Consulting
Fahrenheit674
DJ Mea
Gingseng Nightlife
VIP Hub
TransNet Inc.
UPS
CRST
BJB Partners
First Day On Earth
Vagabond Inns
Hospitality Logistics Incorporated
The Marquee Martini Bar
ITV Ventures
United Airlines
McDonalds
Gatorade
Budweiser
Country Buffet
Sears
Kraft Foods
Walmart
PlanToys
GBC
Ingersol Rand
Betty Crocker
EthnicGrocer.com
1-800-Flowers
FTD
Iconic Distribution
Kroger
Powderface Cafe
Montgomery Wards
Kmart
TruStar/TruServe
Ace Hardware
V-Tech
Nonni’s
Ferrarapan
Pepsi
Moen Faucets
VividSeats.com
29West
EthnicGrocer.com
Motorola
IBM
Knightsbridge Solutions
BrightSource
VoiceFactor
ResVitale
Tiege-Hanley
Reserveage Organics
CocoaWell
Children’s Memorial
Elmhurst Memorial
Advocate Healthcare
Atherton Endoscopy
Medifast
NaturalCures
Integrated Wellness & Health
Resurrection
OnLife Health
Vaniqua
Astellas
SafSlim
RefuSHE
Burnham Plan Centennial
Lion’s Clubs of America
BetterPlace
Habitat For Humanity
Taiwanese American Foundation
American Association of Neurosurgeons
Envision Innovation
Illinois Lottery
Prarie Capital
Decorative Plumbing & Hardware Association
Western Red Cedar Lumber Association
Americorp
Corporation for National and Community Service
Advance Illinois
Dillard University
DePaul University
American Optimetrics Association
First Chicago NBD
H&R Block
U.S. Cellular
Zurich North America
State Farm
Midwest Mezzenine
Prarie Capital
Illinois Finance Fund
AIG
Wells Fargo
Tangerine Promtions
Kilgus Consulting
Fahrenheit674
DJ Mea
Gingseng Nightlife
VIP Hub
TransNet Inc.
UPS
CRST
BJB Partners
First Day On Earth
Vagabond Inns
Hospitality Logistics Incorporated
The Marquee Martini Bar
ITV Ventures
United Airlines
CONTACT
Thank you for visiting my porfolio site. If you’d like to learn more and/or reach me, you can email me by using the form below.
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